Mystery shoppers have been around for decades. You probably even know one or two people who have participated in mystery shopping. They visit a store assuming the role of a normal customer and then report, using a survey all about their experience. And video mystery shopping is just another alternative. With that being said, video mystery shopping has changed the way businesses are able to collect and use the data from mystery shoppers and their experience. Many businesses are choosing the video mystery shopping method for these six reasons.
1. Training
The mystery shopping video is completely covert which means that the interactions are completely organic. Thus, businesses can use this material as a way to train present and future sales persons. It allows a business to develop a unit of measurement for which areas need to be improved, refined, or eliminated completely.
2. Suitable Sales Position Determination
Not everyone is cutout for sales even if it might have appeared that way during the interview process. With video technology, businesses can see first hand if someone is or is not suitable for sales. This information benefits both business and sales person.
3. Litigation Protection
As most people know, he said, she said situations are complicated. Businesses cannot take any risks when it comes to legal matters. Video mystery shopping provides an extra layer of protection in the event of a legal disagreement.
4. Obtain A Better Customer Perspective
Large or small, it can be difficult to see the big picture from the customer’s perspective. Video mystery shopping gives businesses a way to view what it’s like to be a customer with little to no interference. This can help businesses develop better customer service practices, ultimately increasing revenue.
5. Pinpoint Company Policy Problems
When implementing company policies it can be difficult to see the repercussions or roadblocks at the time. By using video mystery shopping, businesses can get an instant snap shot of how potential and current customers feel about certain policies.
6. Service Monitoring
Service is key to a successful business. Especially when there are so many other options to choose from. Sometimes, the only difference between a product is the level of customer service provided throughout entire purchasing process. In order to retain customers and expand into new territories, service monitoring is key.
Mystery shopping, at its core, still remains the same. However, with vast advancements in technology, data from mystery shoppers is now more useful than ever. With video mystery shopping, businesses can truly become a fly on the wall during business hours. Reality Based Group can help take your business to the next level with video mystery shopping. Go online or call us today to find out what we can do for you.
